C Spire Wireless utilized the Lodestone platform as the center piece of their omni-channel marketing campaign for the holidays. The campaign included branded content, advertising, social media, websites, in-store integration, and a sweepstakes that was integrated into their PERCS rewards program. The company kicked off the campaign with a YouTube video of some of their customers signing a C Spire version of ‘The Twelve Days of Christmas’. The wireless provider encouraged their customers and fans to sign up for the PERCS program by giving away a different prize for each of the 12 days to their PERCS users. To win the prize, users had to answer a different question every day. C Spire used these answers to create a better profile and experience for their users.
The Jacksonville Jaguars were looking to amplify their Movember Campaign for charity and incorporate their fans’ activity into their Social League loyalty program. The Jaguars had fans submit photos of their mustaches through the Social League site, Twitter or Instagram. They also included Jaguars players and their mustaches. Once the submission period ended, the Jaguars unleashed Lodestone’s social voting feature and had fans vote on the best fan mustache and the best player mustache. The Jaguars rewarded voters with points for their Social League program. The top three fans with the most votes also won prizes.
This year for the first time in the history of the Conerly Trophy Award, C Spire wanted fan votes to count for a percentage of the overall vote. C Spire deployed Lodestone’s new social voting feature to allow fans to vote via social media for the best college football player in the state of Mississippi. Once the top ten finalists were announced, fan voting opened up and fans could place their vote via Twitter Facebook or SMS. C Spire also encouraged fans to vote by awarding those who voted with points for their PERCS program.
Zaxby’s launched a new Fan Special meal that was available for only a limited time. To kick off the new meal, the company created commercials that highlighted the meal and what lengths fans would go to in order to prove their fanhood. Zaxby’s wanted to integrate a fan video contest into this multi-channel marketing campaign and with Lodestone created the Prove Your Fanhood Campaign. Fans uploaded videos proving their fanhood to Instagram, Vine or Youtube. Once the submission period ended, Zaxby’s utilized Lodestone’s social voting and had fans vote via Facebook and Twitter on which fan truly proved their fanhood. Zaxby’s also rewarded voters with points for their Check-In For Chicken program.
The Baltimore Orioles hit a home run with their Black Friday deal that they integrated into their rewards program, The O’s Birds Nest. The deal was only available to members of the program and it drew hundreds of new sign ups, thousands of impressions and thousands of dollars in purchases. The deal was for a discount on the purchase of Orioles gear from their web store. The coupon went live on the rewards site at midnight on Black Friday and ended Monday night. The Orioles began promoting the deal two days before the coupon went live and had users immediately signing up for the program. If you would like to learn more about integrating deals into a loyalty program, contact us for a demo.
C Spire has launched their brand new PERCS rewards app that gives their customers a new way to experience the PERCS rewards and loyalty program. C Spire had an existing standard purchase loyalty program and generic mobile app. Now with Lodestone, C Spire PERCS integrates social media engagement, mobile interaction, sweepstakes, polls, trivia, codes and purchases into a sleek mobile app and online destination. The app integrates their PERCS rewards program that rewards users for their interaction with the brand. PERCS is the only program in the U.S. wireless industry that rewards customers for their loyalty and for their interaction with the C Spire brand. If you want to know more about how to spice up your mobile app and loyalty program, contact us for a demo.
The Jacksonville Jaguars tackled Movember and men’s health awareness by creating the MoJags contest. The contest combine a marketing campaign for a fan photo contest with donations for charity integrated directly into their Social League loyalty program. The contest drove hundreds of new registrations, hundreds of thousands of impressions and donations to a worthy cause. Fans submitted photos of their mustaches and the team donated money to the Baptist Health Men’s Health Awareness and Prevention program for every upload. In addition, fans earned points on the Jaguars Social League loyalty program for submitting photos and for voting and sharing. After the submission period ended, people could vote for their favorite Jaguars player mustache and their favorite fan mustache. The top three fans with the most votes won prizes. If you want to get more out of your sweepstakes, charity events or loyalty programs, contact us for a demo.